Meet Our Founder:
Meet the visionary behind Assett — Joyce Padilla.
With over two decades of experience as a Brand Strategist and Fractional CMO, Joyce is the driving force behind the agency’s creative and strategic direction. Her deep understanding of market dynamics, consumer psychology, and brand identity has shaped countless success stories for founders and organizations worldwide.
As a female founder herself, Joyce knows firsthand what it feels like to do everything right, yet still feel unseen or undervalued. That’s why her work goes beyond strategy; it’s about helping women step into their authority with clarity and confidence, and finally be valued for the expertise they’ve earned.
Today, Assett isn’t just an agency, it’s a mission to help women simplify, align, and amplify their brands so their brilliance is no longer hidden, but fully recognized.
Because when women rise with clarity and confidence, their impact becomes unstoppable.
When we first started Assett, it wasn’t about building authority or creating systems , it was a simple marketing agency. We worked with all kinds of businesses, helping them grow their brands, build websites, and get visible online. But over the years, one thing kept repeating itself.
We kept meeting incredible entrepreneurs, experienced founders who were amazing at what they did , yet their brands didn’t reflect that. They were experts quietly hiding behind average branding, generic messaging, and way too much self-doubt.
That realization changed everything.
We saw how much opportunity was being lost, not because they lacked skill or ambition, but because their brands didn’t show the value they truly brought.
So we took the same process we've been refining for over 15 years across hundreds of clients and shaped it into something clear, structured, and easy to follow The Assett Authority Growth™ System.
From agency work… to a mission that matters.
About Us
The Assett Authority Growth™ System
A proven three-phase framework designed to help you align your message, activate your brand, and amplify your results:
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Align – Build the foundation. Get crystal clear on your positioning and create your Strategic Brand Book for clarity and consistency.
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Activate – Bring it to life. Turn your strategy into visuals, messaging, and a presence that reflects your true expertise.
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Amplify – Step into your authority. Attract premium clients, scale your visibility, and grow with confidence.
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Some of Our Happy Clients
