What if you had the coolest looks and the best personality but no one ever asked you out on a date? That would be a disappointment right? Could it be that you don’t give people a chance to notice you?
Being noticed is as essential in dating as it is in business. The importance of marketing to an organization cannot be underrated. Mark Cuban, from the popular TV Show Shark Tank, said. “Business is never about ideas. It’s about how well you get the job done and keep the sales coming.” To get the sales, someone must notice you first.
By fulfilling these six needs, marketing helps you to get noticed and keeps the sales coming.
Marketing Connects Your Product to Customer Needs
Marketing activities help you to determine market needs. You can use this information to modify the product and match it with the needs of customers. Also, you can craft more effective campaigns and drive more sales.
An impressive product or service may close the sale. But, marketing does not stop at that. It helps you to take the relationship beyond a single transaction.
Activities such as post-purchase follow-ups and social media responses help you stay in touch with the clients and establish long-term relationships.
Marketing Builds Your Reputation
In this era of fake news and viral posts, you must take deliberate steps to inform customers that you're credible. Your firm’s reputation determines whether a customer buys or shuns your product. Professional, consistent and strategic marketing is one of the strongest tools you can use to communicate credibility and build the right reputation.
Marketing Sells and Grows
Marketing drives sales. This is simple logic — marketing makes it possible for target audiences to notice you and buy. If you’re already selling, marketing takes it a notch higher by drawing the attention of broader audiences.
As you reach a wider audience, you connect with more customers, create relationships, and build a great reputation. Ultimately, your firm grows.
This is a culmination of the first five. Marketing is an essential nutrition for your business. It’s not a remedy for bad business or a quick fix to salvage a bad situation. It’s what you need to do every day to keep a continuous flow of clients, maintain long-term relationships and sustain the business.