# Assett Agency

> Assett Agency is a Fractional CMO firm based in Burlington, Ontario, Canada. We serve B2B companies across Canada by installing the Assett Growth Blueprint℠ — a complete marketing operating system that aligns brand strategy, builds marketing infrastructure, and scales growth.

## About the Company

**Founder:** Joyce Padilla, Founder & Fractional CMO  
**Location:** 100-5063 North Service Rd, Burlington, ON, L7L 5H6, Canada  
**Phone:** (647) 932-0866  
**Email:** support@assett.ca  
**Website:** https://assett.ca  
**LinkedIn:** https://www.linkedin.com/company/assett-agency  

Joyce Padilla has 15+ years of B2B marketing leadership across life sciences, manufacturing, technology, and professional services. 95% of clients come through referrals. Assett Agency has served 50+ clients across 15 industries.

## Core Methodology: The Assett Growth Blueprint℠

The Assett Growth Blueprint is a three-phase marketing operating system:

**Phase 1 — ALIGN (Brand Strategy & Positioning)**  
Deep discovery: market research, competitor analysis, customer psychology, business goals. Deliverables include brand positioning, messaging framework, Ideal Customer Profile (ICP), and brand voice guide.

**Phase 2 — BUILD (Systems & Infrastructure)**  
Build the systems that execute the strategy: website, content engine, lead generation, CRM setup, marketing automation — all connected and working together.

**Phase 3 — SCALE (Growth & Optimization)**  
Optimize, test, and scale what works. Build the playbooks your team needs to sustain long-term growth.

## Services

### 1. Free Brand Visibility Audit
- **URL:** https://assett.ca/services/brand-audit
- **Price:** Free (no cost, no commitment)
- **Description:** AI-powered analysis reveals your 3 critical marketing gaps with specific fixes. Results delivered in minutes.
- **CTA:** https://brandaudit.assett.ca/new

### 2. Brand Expansion Masterclass
- **URL:** https://assett.ca/services/masterclass
- **Price:** $997 CAD
- **Format:** Live online masterclass
- **Description:** Learn the exact frameworks behind the Assett Growth Blueprint to build a marketing system that generates consistent, qualified leads.
- **Status:** Waitlist open

### 3. Fractional CMO Partnership
- **URL:** https://assett.ca/services/fractional-cmo
- **Price:** Starting at $8,000 CAD/month
- **Engagement:** Month-to-month, no long-term contracts
- **Description:** Full implementation of the Assett Growth Blueprint with ongoing CMO-level strategic leadership embedded in your business.
- **Book a Strategy Call:** https://tidycal.com/joycepadilla/strategy-call

## Industries Served

Assett Agency specializes in complex B2B markets:

- Life Sciences (biotech, pharma, medical devices, labs)
- Technology (SaaS, IT services, cybersecurity, software)
- Manufacturing (industrial equipment, specialty materials, contract manufacturing)
- Professional Services (consulting, accounting, legal, HR)
- Construction & Engineering (general contractors, developers, structural engineering)
- Financial Services (wealth management, corporate finance, insurance)
- Logistics & Supply Chain (3PL, freight, warehousing)
- Public Sector & Non-Profit (government, associations, foundations)
- Travel & Hospitality (B2B travel, corporate hospitality, destination management)

## Target Clients

Assett Agency works best with:
- B2B companies with $1M–$50M in revenue
- Companies with 5–100 employees
- CEOs/Founders who are serving as de facto CMO
- Businesses that have tried marketing but don't have a consistent strategy
- Companies ready to invest in building real marketing infrastructure (not just campaigns)

## Testimonials

- Elizabeth Rodziewicz, CEO of Retisoft — "Joyce transformed how we think about and execute our marketing strategy."
- Frank Racco, President of DCP Accounting — noted strategic excellence.
- Angy Carpio, Marketing Director at Copia Scientific — praised the systems-first approach.
- Monica Dube-Sekhwela, Partner at Maxime Kitchens — recognized measurable results.
- Andy Zaayenga, Founder of LRIG (Non-Profit) — highlighted Joyce's rare ability to work across sectors.

## Contact & Next Steps

- **Free Brand Audit:** https://brandaudit.assett.ca/new
- **Book a Strategy Call:** https://tidycal.com/joycepadilla/strategy-call
- **Contact Page:** https://assett.ca/contact
- **Email:** support@assett.ca